HOW ITALO TRICKED NIKE INTO SPONSORING HIM.
Italo Ferreira, telling it on Gui Dorini #106
The story
NO CLOTHING SPONSOR? GO SHOPPING.
- Injured, he lost Billabong, his clothing sponsor.
- Later, the brand he wanted was Nike.
- So he walked into a Nike store and spent 20k.
- Then he posted a photo in his new Nike gear.
- Nike got in touch. They signed him.
The receipt
OUR DATA: 11 TOUR WINS.
Italo Ferreira · CT 2015–2026 · 116 events
| Finals reachedCT | 19 |
| Finals wonCT | 11 |
What our data can't see: the shopping bags, or the receipt.
Source: WSL results, surf.stats database · as of 28 Oct 2026